Effective date: 2026-05-19
Website: www.atyp.co
ATYP respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit our website, contact us, engage with our services, or interact with us through digital channels.
For the purposes of this Privacy Policy, “personal information” has the meaning given to it under the Protection of Personal Information Act, 4 of 2013, commonly referred to as POPIA.
1. Who we are
ATYP is a digital consultancy that provides services across product, technology, CRM, paid media, analytics, marketing operations and digital enablement.
For the purposes of applicable data protection laws, ATYP is the responsible party for personal information collected through this website and our direct business interactions.
- Business name: ATYP
- Website: www.atyp.co
- Contact email: contact@atyp.co
- Physical address: 110 Tyger Quays, Tyger Waterfront, Cape Town
2. Information we collect
We may collect personal information directly from you, automatically through our website, or through third-party platforms that support our business operations.
This may include:
- Your name and surname
- Your email address
- Your phone number
- Your company name and job title
- Information submitted through contact forms or lead forms
- Details about your business needs, project requirements or service enquiries
- Website usage information, including pages visited, referral sources, device information, browser type, IP address and approximate location
- Marketing and communication preferences
- Information shared with us during meetings, proposals, onboarding, discovery sessions or client engagements
We do not intentionally collect sensitive personal information through our website unless you voluntarily provide it to us and it is relevant to the purpose of your enquiry or engagement.
3. How we collect your information
We may collect information when you:
- Visit or browse our website
- Complete a contact form or enquiry form
- Subscribe to a newsletter or marketing communication
- Email us directly
- Book a meeting with us
- Engage with us on social media or digital platforms
- Become a client, supplier, partner or prospective client
- Interact with our advertising, analytics or tracking technologies
We may also collect limited information automatically through cookies, analytics tools, advertising pixels or similar technologies. More information is provided in the cookies section below.
4. Why we use your information
We process personal information for legitimate business purposes, to perform services, to respond to requests, and where required, with your consent.
We may use your information to:
- Respond to enquiries submitted through the website
- Communicate with you about ATYP’s services
- Prepare proposals, estimates, scopes of work or service recommendations
- Provide consulting, technical, marketing, CRM, analytics or product services
- Manage client relationships and project delivery
- Send relevant business updates, insights or marketing communications
- Improve our website, services, content and user experience
- Measure website performance and marketing effectiveness
- Run paid media, remarketing or audience-based campaigns
- Maintain internal records and administrative processes
- Comply with legal, regulatory, tax, accounting or contractual obligations
- Protect our rights, systems, business operations and users
5. Legal basis for processing
Where applicable, we process personal information on one or more of the following grounds:
- You have given us consent
- Processing is necessary to respond to your enquiry or take steps before entering into a contract
- Processing is necessary to perform a contract with you or your organisation
- Processing is necessary for our legitimate business interests
- Processing is required to comply with a legal obligation
- Processing is necessary to protect our rights, property, systems or operations
6. Marketing communications
We may send you marketing communications where you have requested them, consented to receive them, or where we have a lawful basis to do so.
You can opt out of marketing communications at any time by using the unsubscribe link in the email or by contacting us directly.
Even if you opt out of marketing communications, we may still send you important service, transactional, administrative or legal communications where necessary.
7. Cookies and tracking technologies
Our website may use cookies, pixels, tags and similar technologies to improve website functionality, understand how visitors use our website, and measure the effectiveness of our marketing.
These technologies may help us:
- Understand which pages are visited
- Measure traffic sources and campaign performance
- Improve website usability
- Remember certain preferences
- Support analytics and reporting
- Deliver or measure relevant advertising
We may use tools such as Google Analytics, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag or similar platforms.
You can manage or disable cookies through your browser settings. Some parts of the website may not function properly if cookies are disabled.
Where required by law, we will request your consent before placing non-essential cookies or tracking technologies.
8. Sharing your information
We do not sell your personal information.
We may share your personal information with trusted third parties where necessary for legitimate business purposes, service delivery, website functionality or legal compliance.
These may include:
- Website hosting providers
- CRM and marketing platforms
- Analytics and reporting tools
- Email service providers
- Project management, communication and productivity tools
- Payment, accounting or invoicing providers
- Professional advisors, including legal, accounting or compliance providers
- Contractors, consultants or service providers who support ATYP’s work
- Regulatory authorities or other parties where required by law
Where we use third-party service providers, we take reasonable steps to ensure that they process personal information securely and only for authorised purposes.
9. International transfers
Some of the platforms and service providers we use may store or process personal information outside South Africa.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place and that the information is protected in line with applicable data protection requirements.
10. Data security
We take reasonable and appropriate technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
These measures may include access controls, password protection, secure systems, internal policies, limited access to personal information, and the use of reputable technology providers.
No method of transmission or storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.
11. Data retention
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
- The nature of the information
- The purpose for which it was collected
- Contractual, legal, tax or accounting requirements
- Whether there is an ongoing client, supplier or business relationship
- Whether retention is needed to resolve disputes or enforce agreements
When personal information is no longer required, we will delete, destroy, anonymise or securely archive it where appropriate.
12. Your rights
Subject to applicable law, you may have the right to:
- Ask what personal information we hold about you
- Request access to your personal information
- Request correction or updating of inaccurate information
- Request deletion of your personal information, where legally permitted
- Object to certain processing activities
- Withdraw consent where processing is based on consent
- Opt out of direct marketing
- Lodge a complaint with the Information Regulator
To exercise your rights, please contact us using the details provided below.
The Information Regulator allows individuals to lodge POPIA complaints where they believe their personal information has been processed in a way that violates POPIA.
13. Children’s personal information
Our website and services are not directed at children, and we do not knowingly collect personal information from children through our website.
If we become aware that we have collected personal information from a child without the required consent, we will take reasonable steps to delete it.
14. Links to third-party websites
Our website may contain links to third-party websites, platforms or services.
We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to read the privacy policies of any external websites you visit.
15. Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business, legal requirements, technology, or how we process personal information.
The latest version will be published on our website with the effective date updated.
16. Contact us
For questions about this Privacy Policy or how we process personal information, please contact us:
- ATYP
- Email: contact@atyp.co
- Website: www.atyp.co
- Address: 110 Tyger Quays, Tyger Waterfront, Cape Town
You may also contact the Information Regulator South Africa if you believe your personal information has been processed unlawfully.