The Atyp(ical) Story
Bold Ideas are
Born from Curiosity
Our Story
At ATYP, we grow businesses by putting the customer at the centre - and aligning everything else around them.
We bridge the gaps between teams, systems, and channels to turn strategic goals into scalable, sustainable performance.
We unlock quick wins and build growth that lasts by aligning people, platforms, and processes around what matters most: your customer, and your consistent ability to leverage those relationships to drive profitability.
We're Atyp(ical)
At ATYP, we do things differently - it’s in our name, after all.
Being Atypical means focusing on what actually works & what really matters - challenging the status quo to unlock real commercial value, fast.
That’s why we’re not bound by traditional labels. We’re creating a new model - one that blends agency thinking, consultancy insight, and the action-first approach that comes with a tech business to drive customer-led business growth.
We don’t just ideate and execute strategies; we move fast, think sharp, and take full ownership of outcomes to deliver impact now, while building for what’s next.
Working With Us
We’re serious about the work - not about ourselves. We show up with sharp thinking, sleeves rolled, and a sense of humour.
No pretense. No ego. Just honest conversations and smart solutions. We ask the tough questions, find clarity in the chaos, and probably crack a few jokes along the way.
We don’t pretend to have all the answers, but we dig deep, move fast, and solve what matters.
We do the hard stuff, we do it well, and we make it feel easier for you and your team.
